Which users could be targeted with Dynamic Remarketing to bring them back to a website?

Dynamic Remarketing is particularly effective for re-engaging users who have shown interest in specific products or services. The best option involves users who viewed product detail pages, as this indicates a higher level of interest in the items being offered.

When users visit product detail pages, they are actively exploring goods or services in more detail; they may have even considered making a purchase. By targeting these users with personalized ads featuring the exact products they viewed, businesses can remind them of their interest and motivate them to return to the site to complete their purchase.

The option focusing on users who viewed a website search result page does not target users who demonstrated specific interest in a product, making it less ideal for Dynamic Remarketing purposes. Instead, focusing on users who visited product detail pages aligns more effectively with the core principles of Dynamic Remarketing, which aims to re-engage users based on their previous interactions with specific products or categories. In doing so, it ultimately enhances the chances of conversion and drives sales.