Which type of campaign allows you to show personalized ads based on products a user has viewed on your site?

The correct choice is the Dynamic Remarketing Campaign. This type of campaign is specifically designed to serve personalized ads to users based on their previous interactions with a website, such as the products they have viewed. Dynamic remarketing utilizes the user data collected through tracking mechanisms, allowing advertisers to create tailored ad content that features the same products or services that potential customers have shown interest in.

Dynamic remarketing ads efficiently re-engage users by displaying relevant and appealing visuals that encourage them to return to the website for a purchase. This method not only improves the chances of conversion but also enhances user experience by providing ads that align with their interests.

In contrast, standard display campaigns generally focus on broader audiences and do not utilize personalized data specific to user interactions on a website. Video remarketing campaigns can also be personalized but are limited to video content and typically do not involve showcasing specific products from a website. Search campaigns target keywords and generate text-based ads without the capability to personalize advertisement content based on product views. Therefore, dynamic remarketing stands out by directly addressing user behavior for more effective advertising.