Which tags are standard Google Analytics campaign parameters?

The correct choice highlights the significance of using standardized UTM (Urchin Tracking Module) parameters to effectively track and analyze campaign performance in Google Analytics. The parameter "utm_source" is essential as it identifies the origin of the traffic to a website, such as a search engine, social media platform, or a newsletter. This parameter allows marketers to determine which sources are driving the most visits and conversions, thus enabling data-driven decisions for future marketing strategies.

"utm_source" works in conjunction with other UTM parameters like "utm_medium" and "utm_campaign" to provide a comprehensive overview of traffic sources. By using standard parameters like this, marketers can ensure uniform tracking across various campaigns and easily analyze their effectiveness within Google Analytics.

While other parameters like "utm_adgroup," "utm_medium," and "utm_content" may serve specific purposes in tracking and categorizing campaigns, "utm_source" is foundational for identifying where the traffic originates, making it crucial for campaign analysis and reporting.