Which report would you use to view traffic sources in Google Analytics?

The Acquisition Report in Google Analytics provides essential insights into how users arrive at your website, allowing you to analyze the different traffic sources effectively. This report categorizes traffic into various channels, such as organic search, direct, social, referral, and paid search, enabling a comprehensive understanding of where your visitors are coming from.

Utilizing the Acquisition Report helps marketers evaluate the performance of different traffic sources, identify trends, and optimize marketing strategies accordingly. It offers valuable metrics, such as the number of sessions, users, and conversion rates associated with each source, helping businesses make informed decisions about their marketing efforts.

Other reports, such as the Audience Overview, focus primarily on user demographics and behavior rather than traffic sources. The Behavior Flow report visualizes user interactions on a website but does not provide specific information about how users arrived. Goal Setups are related to configuring and measuring specific objectives in Google Analytics, rather than analyzing traffic sources. Therefore, the Acquisition Report is the most appropriate choice for viewing traffic sources.