Which report would you refer to for identifying the keywords driving traffic to your site?

The appropriate report for identifying the keywords that are driving traffic to your site is the Acquisition > All Traffic > Channels report. This report provides insights into how users arrive at your website, including detailed information about the organic search traffic attributed to specific keywords.

In the context of this report, when examining traffic channels, you can see the performance of different sources, including organic search. Furthermore, by employing secondary dimensions or additional exploration options, one can drill down to analyze the effectiveness of particular keywords in attracting users.

While the Audience Overview report focuses on the demographics and interests of site visitors, it does not reveal specifics about how they reached the site. Similarly, the Behavior > Site Content report primarily deals with user engagement on pages, offering insights into page views and user interactions but not the keywords that brought visitors. The Conversion report centers around how visitors convert on the site, showcasing metrics related to goal completions rather than the source keywords themselves. Thus, the Acquisition > All Traffic > Channels report stands out as the most relevant tool for uncovering the keyword data crucial for understanding traffic origins.