Which report groups an audience based on acquisition date and compares behavior metrics over several weeks?

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The correct answer is the Cohort Analysis report, which is designed specifically to group users based on their acquisition date. This allows for the examination of how different cohorts of users behave over time, particularly by comparing key metrics such as user retention, engagement rates, and conversions across various time frames. By segmenting users in this manner, marketers and analysts can gain insights into the effectiveness of marketing efforts and the long-term value of different acquisition channels.

Cohort Analysis breaks down users into groups that share common experiences or characteristics, such as the week they were acquired. This comparison over time helps identify trends and patterns in user behavior, making it easier to understand how long users stay engaged after their initial acquisition and how their behaviors evolve.

Other report options do not provide the same functionality. For example, the Behavior Overview report presents a general summary of user interactions on the website without segmenting users by acquisition date. The Active Users report focuses on users who have engaged with the site over different time periods but does not compare behaviors based on when they were acquired. The Users Flow report visualizes the path users take through the website but does not group them by acquisition date, nor does it provide an analysis of behavior over multiple weeks in a cohort format.

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