Which of the following metrics would likely be most relevant for analyzing user engagement on a specific webpage?

When assessing user engagement on a specific webpage, it is important to understand the role of various metrics. Bounce rate is particularly significant as it indicates the percentage of visitors who navigate away from the site after viewing only one page. A high bounce rate on a specific webpage suggests that users are not finding the content engaging enough to explore further, highlighting areas for improvement.

Pageviews measure how many times a particular page is viewed, which can provide insights into the overall interest in that content. A higher number of pageviews could indicate effective engagement if users are returning to the page multiple times or sharing it across platforms.

Exit rate, on the other hand, reflects the percentage of users who leave the site from a specific page, regardless of how many pages they visited prior. This metric helps identify how often a particular webpage serves as the last point of interaction before users leave the site. A high exit rate can signal potential concerns, particularly if the page is not intended to be a natural exit point in the user journey.

Since each of these metrics provides valuable insights into different aspects of user behavior, they collectively help analyze user engagement comprehensively. By combining information from bounce rate, pageviews, and exit rate, one can better understand how users are interacting with a particular webpage