Which Google Analytics AdWords report shows which bid adjustments led to higher conversions?

The Bid Adjustments report within Google Analytics is designed specifically to analyze the impact of various bid adjustments on conversions. This report provides insights into how changes to bids—such as increasing or decreasing bids for specific demographics, locations, devices, or time of day—affect performance metrics, particularly conversions.

By analyzing this report, marketers can identify which bid adjustments have successfully driven higher conversion rates. The data helps them make informed decisions about future bidding strategies to optimize their advertising spend effectively.

In contrast, the Campaigns report focuses more broadly on the overall performance of different advertising campaigns without delving into specific bid adjustments. The Keywords report centers on the success of individual keywords in driving traffic and conversions, while the Destination URLs report evaluates the performance of specific landing pages. These latter reports do not provide the granular insight into bid adjustments that the Bid Adjustments report does.