Which are Goal types in Google Analytics?

Prepare for the Google Analytics Certification Exam with our quizzes featuring flashcards and multiple-choice questions. Enhance your analytical skills and boost your career with detailed explanations and practice questions!

In Google Analytics, "Goal types" refer to specific configurations that track user interactions and conversions on a website. The first option, which identifies "Destination" as a goal type, is indeed correct as it measures when a user reaches a specific location on your site, such as a thank-you page or confirmation page after completing a transaction. This goal type is useful for tracking conversions related to particular user actions.

In addition to Destination, there are other established goal types such as "Duration," which tracks sessions that last a specified amount of time, and "Pages/Screens per session" that measures the number of pages viewed during a session, both key for understanding user engagement. However, "Shopping Cart" is not classified as a goal type in Google Analytics; rather, it may be considered part of the eCommerce tracking features.

Thus, the correct identification of "Destination" as a specific goal type highlights its role in conversion tracking, aligning perfectly with how Google Analytics is structured to measure user actions related to business objectives.

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