When defining a measurement plan, what is the order of steps to follow?

Following a structured order in a measurement plan is essential for effective data tracking and analysis. The correct sequence begins with identifying business objectives, which serve as the foundation for your measurement strategy. These objectives outline what your organization aims to achieve, providing a clear context for subsequent steps.

Once the business objectives are established, you can identify Key Performance Indicators (KPIs) that align with these goals. KPIs serve as measurable values that indicate how effectively your organization is achieving its objectives. By selecting KPIs that directly correlate with the defined business objectives, you ensure that your measurement plan is focused and relevant.

Finally, the next step involves outlining the key actions that need to occur to reach those KPIs. These actions are specific behaviors or activities that you want users to take on your website or app, like completing a purchase or signing up for a newsletter. By determining these actions based on the KPIs, you create a clear roadmap for how to achieve your business objectives.

This logical sequence—business objectives informing KPIs, which in turn guide key actions—ensures that every aspect of your measurement plan is interconnected and purposeful, allowing for effective tracking and assessment of performance relative to goals.