When a user visits a website for the first time, what type of user does Google Analytics categorize them as?

When a user visits a website for the first time, Google Analytics categorizes them as a new user. This classification helps website owners and marketers understand user acquisition and the effectiveness of their marketing efforts. New users are identified by the presence of a specific tracking cookie set by Google Analytics, which allows the platform to distinguish first-time visitors from those who have previously interacted with the site.

Understanding the difference between new users and returning users is crucial for analyzing site performance and user engagement. By tracking new users, businesses can assess the success of campaigns aimed at attracting fresh traffic, while also identifying opportunities to turn these new visitors into repeat customers. This segmentation enhances insights into user behavior and helps to inform strategies for improving user experience and conversion rates.