What will happen if a user clears the Analytics cookie from their browser?

When a user clears the Analytics cookie from their browser, it disrupts the ability of Google Analytics to associate the user's current session and behavior with previous sessions. The cookie holds important information, such as the unique client ID that identifies returning users. If this cookie is deleted, Google Analytics loses the link to the user's historical data.

As a result, the next time the user visits a site that is being tracked by Google Analytics, it will appear to the system as if this is a new user, lacking any historical data associated with that user. Therefore, any previous activity or behavior cannot be correlated with current interactions, making it challenging to track user behavior consistently over time.

This understanding highlights the importance of cookies in tracking user interactions and the impact of their removal on data continuity and user segmentation. The other options do not accurately reflect the consequences of clearing the Analytics cookie in that they either suggest actions that don’t occur or misunderstand how Google Analytics functions regarding user recognition and behavior tracking.