What type of remarketing can target users who have added products to their shopping carts but did not complete the purchase?

Dynamic remarketing is specifically designed to target users who have shown interest in products but have not followed through with a purchase. This form of remarketing utilizes product data from the website, allowing personalized ads to be displayed to these users. For example, if someone adds a product to their shopping cart but does not complete the purchase, dynamic remarketing can show them ads featuring those specific products or similar ones. This increases the chances of conversion by keeping the product top of mind and encouraging the user to return and complete the transaction.

In contrast, standard remarketing typically displays general ads to previous visitors without personalizing the content based on their interactions with specific products. Video remarketing focuses on reaching users through video content, and email remarketing targets users via email communications rather than through display ads. Therefore, dynamic remarketing is the best choice for re-engaging users who have abandoned their shopping carts.