What type of information can you gain from the "Behavior" section?

The "Behavior" section in Google Analytics provides valuable insights into how users interact with your website. Specifically, this section focuses on understanding user navigation patterns, which can include the paths they take through your site, the pages they visit, the duration of their visits, and how often they engage with different elements of the site.

By analyzing this navigation data, you can gain a clearer understanding of user experience and identify areas for improvement. For example, if a significant drop-off occurs on a particular page, it may indicate that the content isn't engaging or that there's a navigational issue. Hence, option B is the correct choice as it emphasizes the insight into user navigation patterns on your website.

Other choices, while valuable in their respective contexts, pertain to different sections of Google Analytics. Revenue generated from marketing campaigns would be found in the "Acquisition" section, geographical locations are reported in the "Audience" section, and the number of returning visitors is also tracked within the "Audience" area. Each section offers distinct types of data, making the focus of the "Behavior" section unique to user interaction and navigation.