What tool should be used to quickly generate campaign tags?

The URL Builder is specifically designed to help marketers create campaign tags for tracking the performance of their marketing campaigns. This tool allows users to append URL parameters to their links, which is essential for tracking the effectiveness of different campaigns in Google Analytics.

When using the URL Builder, marketers can define specific campaign attributes such as source, medium, and campaign name. This information is crucial for understanding where website traffic is coming from and how different campaigns are performing, as it enables detailed tracking and reporting in Google Analytics. By generating these tagged URLs, marketers can easily differentiate traffic attributed to various campaigns and analyze their impact on website performance, user engagement, and conversions.

In contrast, the other options are not focused on the generation of campaign tags. The Measurement Protocol is used for sending data to Google Analytics from virtually any internet-connected device but does not create campaign URLs. The Segment Builder is a feature that helps in creating segments for reporting but is not directly related to tagging URLs for campaigns. The Goal Selector is used to choose goals for conversions tracking, rather than generating campaign tracking links.