What tag should be implemented on your website to enable remarketing?

To enable remarketing, the remarketing tag should be implemented on your website. This specific tag is designed to track visitors who have interacted with your site, allowing you to show targeted ads to these users across different platforms as they browse the internet.

When you implement the remarketing tag, it collects information about users' interactions with your website, which is then utilized to create specific audience segments within your advertising tools, such as Google Ads. This targeted approach helps in re-engaging potential customers who may not have converted during their initial visit, significantly enhancing the effectiveness of your advertising campaigns.

The other tags mentioned serve different purposes. For instance, the conversion tracking tag is used primarily to track specific actions users take that are deemed conversions, like making a purchase or signing up for a newsletter. The Google Analytics tag can provide insights and analytics data about site traffic and user behavior, but it does not facilitate remarketing directly. Lastly, a custom data tag is generally used for tracking unique user interactions or events that are not covered by standard tags, but it wouldn’t specifically enable remarketing on its own. Therefore, the remarketing tag is essential for setting up and managing your remarketing efforts effectively.