What kind of report would you use to understand the time users spend on your site before converting?

To understand the time users spend on your site before converting, the Conversion Rate report is specifically designed for analyzing the effectiveness of the conversion process. This report provides insights into the number of users who completed a desired action (like making a purchase or signing up for a newsletter) relative to the total number of users who visited the site.

By reviewing this report, you can gain a deeper understanding of user behavior leading up to a conversion, including how long users typically spend on the site before they decide to convert. This information can be crucial in evaluating the overall user experience and identifying opportunities for optimization in the conversion funnel.

Engagement reports, while helpful in determining how users interact with various elements of the site, do not directly focus on the time before conversion specifically. User Explorer reports provide individualized data on users but might not aggregate the necessary insights to assess time-to-conversion effectively. Behavior Flow reports visualize the path users take through the site but don’t specifically track the duration spent before conversion, making them less relevant for this particular inquiry.