What is the purpose of the "Goals" feature in Google Analytics?

The "Goals" feature in Google Analytics is designed specifically to assess user interactions that contribute to a business's objectives. By setting up goals, businesses can define what actions they consider valuable, such as making a purchase, signing up for a newsletter, or completing a contact form. This helps in understanding how well the website fulfills its purpose and meets the desired outcomes.

When goals are set up, Google Analytics provides insights into how many users completed these actions, the conversion rate, and the pathways users took to accomplish these tasks. This information is critical for evaluating the effectiveness of marketing strategies, optimizing user experience, and making informed decisions to enhance overall business performance.

Options that suggest measurement of advertisement effectiveness or tracking website performance metrics focus on broader analytics that do not specifically align with the targeted assessment of user interactions defined by goals. Similarly, analyzing user demographics, while valuable, does not directly relate to measuring how well a website achieves specific business objectives through user engagement.