What is the purpose of the "Landing Page" report in Google Analytics?

The "Landing Page" report in Google Analytics is designed to show the first pages users visit when they enter a website, which helps identify the entry points for traffic. Understanding which pages serve as landing pages enables website owners and marketers to assess how effective those pages are in engaging users from the moment they arrive on the site.

By analyzing the landing pages, you can gather insights on user behavior, such as whether visitors are clicking through to other pages or exiting the site quickly. This information is crucial for optimizing content, improving user experience, and increasing overall engagement by refining how landing pages align with user expectations based on the sources driving traffic.

The other options, while related to analytics, focus on different aspects; user demographics and interests pertain to understanding who the visitors are, bounce rates are linked more to user interactions, and ad performance assessment involves measuring the effectiveness of advertising campaigns rather than entry points to the site.