What is the purpose of the "User Explorer" report in Google Analytics?

The "User Explorer" report in Google Analytics is specifically designed to provide insights into individual user behavior by utilizing unique identifiers. This feature allows analysts to see detailed interactions from a single user's journey across the site, such as the pages they visited, the time spent on each page, and the events they triggered.

By analyzing this granular data, businesses can identify patterns in user behavior, understand how different users engage with their content, and ultimately tailor their marketing strategies to enhance user experience and drive conversions. This level of analysis is fundamental for personalizing engagement and improving customer retention. The unique IDs facilitate this tracking, allowing the extraction of meaningful insights from diverse user sessions.

The other options do not accurately describe the functionality of the User Explorer report. Evaluating website loading speeds pertains to performance analysis rather than individual user behavior. Benchmarking against competitors involves comparing metrics with other companies, which is not the focus of the User Explorer. Calculating overall session durations represents aggregate data analysis rather than a detailed look at individual user actions.