What is the "Bounce Rate" in Google Analytics?

Bounce Rate in Google Analytics refers specifically to the percentage of visits during which a user lands on a website and then promptly leaves without engaging with any content or performing any interactions, such as clicking links or viewing additional pages. This measurement provides insights into how effectively a website captures and retains user attention upon their initial visit.

When a visitor arrives at a website and then exits without any further engagement, it often suggests that the content or user experience did not meet their expectations or that they did not find what they were looking for. A high bounce rate might indicate issues such as irrelevant content, poor website performance, or a mismatch between the visitor's intent and the offered content.

Understanding Bounce Rate is crucial for evaluating the effectiveness of landing pages and overall site strategy, making this metric a key indicator of user engagement and site health.