What is Google Analytics primarily used for?

Google Analytics is primarily used for analyzing website traffic and user behavior, which is essential for businesses to understand how visitors interact with their website. This analysis provides insights into metrics such as the number of visitors, the pages they visit, how long they stay on the site, and the actions they take. By understanding user behavior, businesses can make data-driven decisions to improve their website’s performance, enhance user experience, and tailor their marketing strategies to better target their audience.

While tracking email marketing effectiveness, managing social media accounts, and creating website content are valuable activities, they fall outside the main feature set of Google Analytics. Instead, Google Analytics focuses specifically on collecting and analyzing data related to web traffic and user interactions on websites.