What is a potential benefit of setting up goals in Google Analytics?

Setting up goals in Google Analytics allows businesses to measure the effectiveness of their marketing campaigns by providing valuable insights into how well those campaigns drive users to take specific actions on their websites. When goals are established, Google Analytics can track whether users complete desired actions such as making a purchase, signing up for a newsletter, or filling out a contact form. This tracking is essential for assessing the return on investment (ROI) of different marketing strategies and making informed decisions on future campaigns. By setting clear goals, companies can analyze performance data, optimize their marketing tactics, and ultimately improve user engagement and conversions on their site.