What is a benefit of using Goals in Google Analytics?

Using Goals in Google Analytics is a powerful feature that allows you to measure the effectiveness of specific website objectives, such as sales, sign-ups, or other desired actions taken by users. By setting up Goals, you can track how well your website performs in achieving these objectives over time, gaining insights into user behavior and conversion rates. This information helps you understand which aspects of your website are successful and which may need improvement, enabling data-driven decisions to optimize user experience and increase conversions.

The other options, while they may seem relevant, do not align with the primary purpose of Goals in Google Analytics. For instance, limiting website access is not a function of Goals, nor do Goals automatically generate reports; they are primarily a way to track and assess specific actions. Enhancing website aesthetics is not related to the tracking or measuring of user actions, which is the core focus of Goals.