What does the "Users" metric measure in Google Analytics?

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The "Users" metric in Google Analytics measures the distinct individuals who have visited your website, specifically those who had at least one session during the specified date range. This metric provides insight into how many unique visitors are engaging with the content on your site, allowing you to understand the reach and effectiveness of your online presence. By focusing on those with at least one session, it accounts for repeated visits by the same user, offering a more accurate reflection of your audience size over that period. This is critical for evaluating user engagement, planning marketing strategies, and understanding conversion opportunities.

The other options do not accurately define what the "Users" metric captures. While total visits or sessions represent overall engagement levels, the metric of "Users" specifically points to unique individuals. Landing on the homepage or signing up for newsletters represents specific actions, but these do not encompass the broader definition of user engagement that the "Users" metric is designed to highlight.

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