What does the "exit rate" metric in Google Analytics indicate?

The "exit rate" metric in Google Analytics indicates the percentage of users who leave your site from a specific page. This means that when a user navigates to a particular page and then chooses to leave your website, that visit is counted in the exit rate for that page. It provides valuable insights into how users interact with your content and can reveal whether specific pages are causing visitors to leave the site.

A high exit rate on a page could suggest that the content does not engage users or that they have completed their goal on that page. Understanding exit rates helps site owners identify potential issues with user experience or content that may need improvement in order to retain visitors longer or guide them towards conversion goals.