What does "site speed" represent in Google Analytics?

"Site speed" in Google Analytics specifically refers to a metric indicating how quickly pages load for users. This measurement focuses on the time it takes for a webpage to fully load and become interactive, which is crucial for user experience. A faster loading time generally correlates with better user engagement and lower bounce rates, as users are less likely to abandon a page that loads quickly.

This metric is essential for webmasters and marketers, as it can significantly influence website performance, search engine rankings, and overall conversion rates. Understanding and optimizing site speed can lead to enhanced user satisfaction and improved business outcomes.