What does "eCommerce tracking" allow in Google Analytics?

eCommerce tracking in Google Analytics is a powerful feature that specifically focuses on capturing and analyzing data related to sales and revenue generation on a website. This functionality allows businesses to monitor various eCommerce metrics such as total revenue, conversion rates, transaction volumes, and the detailed performance of products.

By implementing eCommerce tracking, businesses can gain insights into the purchasing behavior of their customers, including information about which products are performing well, average order value, and the effectiveness of marketing campaigns that lead to sales. This data is crucial for optimizing marketing strategies, managing inventory, and improving customer experiences on the website.

In summary, eCommerce tracking provides the necessary tools to evaluate how effectively a website generates revenue through sales activity, making it essential for online retailers aiming to enhance their financial performance.