What data does the "Acquisition" report provide?

The "Acquisition" report in Google Analytics is specifically designed to provide insights about how users arrive at a website, which includes various traffic sources like organic search, direct traffic, social media, referral links, and paid ads. This report helps marketers and webmasters understand the effectiveness of their marketing efforts and where to allocate resources for maximum impact.

By focusing on user behavior, the Acquisition report allows you to analyze how different traffic sources contribute to user engagement, conversion rates, and overall site performance. This includes metrics like bounce rate, session duration, and pages per session that are associated with the various channels bringing users to the site.

While the other choices pertain to relevant aspects of website analytics—such as user demographics, site performance, and social media interactions—they do not directly relate to the acquisition of users, which is the primary function and focus of the Acquisition report.