What are the options for filtering data in Google Analytics?

Filtering data in Google Analytics is a fundamental capability that allows users to manipulate the data they see in their reports, providing a more tailored analysis of web traffic and user behavior.

The first option, excluding data from a view, enables users to remove specific traffic or segments from their reports. This can be especially useful for filtering out internal traffic, bot traffic, or other unwanted data that could skew the insights.

The second option, including data in a view, allows users to focus on particular segments of their data. For instance, if a business wants to analyze traffic only from a specific country or that meets certain criteria, this option makes it possible to filter the view to show only relevant information.

The third option, modifying how data appears in your reports, entails altering how certain data points are displayed or aggregated. This could include changing the format of data or modifying labels for easier understanding.

Since all these functionalities are integral to filtering data in Google Analytics, the correct answer encompasses the full range of options available for users. Thus, recognizing that all mentioned filters contribute to the customization and effectiveness of data analysis justifies the selection of the comprehensive response.