To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

The correct answer is Custom Dimension. Custom Dimensions in Google Analytics allow you to add additional data about your users that isn't automatically tracked. By defining user categories like Bronze, Gold, and Platinum as a Custom Dimension, you can segment your data based on these classifications. This segmentation enables detailed analysis of user behavior according to their status levels, allowing businesses to tailor their marketing efforts and enhance user experience.

Custom Dimensions can be set up to capture various aspects of user data, and this particular use case specifically benefits from assigning users to categories based on their interactions or engagement level with the business. Once implemented, this data can be viewed in reports, making it easier to analyze performance by user type.

In contrast, Event Tracking is mainly used for monitoring specific actions taken by users, such as clicks or video views, and does not inherently categorize users. Custom Metrics are used to track quantitative data, like revenue or page views, rather than grouping users based on qualitative attributes. Custom Filters are used to include or exclude certain data from reports but do not create segments or categories of users for deeper analysis.