To set up Dynamic Remarketing for a retail vertical, what must be linked to AdWords?

Dynamic Remarketing for a retail vertical requires the Google Merchant Center to be linked to your Google Ads (previously known as AdWords) account. The Google Merchant Center is essential because it is the platform where you upload your product data so that Google has access to the inventory details that can be showcased in your dynamic ads. By linking your Merchant Center with Google Ads, you enable the seamless flow of product data, which is necessary for creating personalized ads that display specific products people have viewed or are interested in.

The alignment of product data is critical for remarketing campaigns, as it allows advertisers to create tailored advertisements based on user behavior and preferences. This means that when a user visits a retail website and browses certain items, dynamic remarketing can show those specific products or similar items in subsequent ad placements, increasing the chances of conversion.