To create a Custom Dimension for membership status (e.g., rewards level), what scope would be applied?

When creating a Custom Dimension for membership status, such as a rewards level, the most appropriate scope to apply is user scope. This is because membership status typically applies to an individual user and is consistent across multiple sessions. By assigning a user scope to the Custom Dimension, you ensure that the rewards level is associated with that specific user, allowing you to gain insights on their behavior, engagement, and conversions over time.

User-scoped Custom Dimensions will carry across all interactions that the user performs on the website, providing a comprehensive understanding of how different membership levels affect user behavior across sessions. In contrast, other scopes do not serve this purpose as effectively:

• Hit scope is relevant for tracking specific interactions, such as page views or transactions, but does not capture ongoing user attributes like membership status.

• Product scope is limited to specific product interactions, making it unsuitable for data that pertains to the user rather than products themselves.

• Session scope would tie the membership status to a single session, which doesn't accurately reflect the ongoing status of a user's membership that can influence multiple sessions and interactions.

Thus, user scope is essential for capturing the long-term perspective of a user's membership level in relation to their overall engagement.