In which order does Google Analytics filter data?

Google Analytics applies filters to data in the order in which they are configured. This sequential processing is crucial because it allows for a logical step-by-step filtering of data before it reaches your reports. Each filter modifies the data based on specific criteria you set, and the result of one filter can influence the data that subsequent filters see and act upon. Therefore, understanding and managing the order of filters is essential for accurate data interpretation and analysis.

For example, if one filter is set to exclude certain traffic, any subsequent filters applied afterward will only have access to the modified dataset that has already excluded the specified traffic. This highlights the importance of filter order: it directly impacts the final reporting and insights derived from the data. Hence, monitoring and adjusting the filter order is critical for ensuring that you’re capturing and analyzing your data as intended.