If data is excluded from a view using a filter, can it be recovered within thirty days?

When data is excluded from a view in Google Analytics through the use of a filter, that data is permanently removed and cannot be recovered. This means that once a filter is applied and data is filtered out, it does not get retained within the platform and cannot be brought back after that point.

The concept behind this is that Google Analytics treats filtered data as a representation of the analytics data according to the applied filter settings. Therefore, once that data is excluded, it is as if it never existed in that particular view. This is crucial for users to understand because it emphasizes the importance of carefully designing filters and ensuring that they understand the implications of the filters they apply to their data.

Additionally, while Google Support offers assistance with many issues, they do not have the capability to restore filtered-out data. This reinforces the idea that the data cannot be recovered once it has been filtered out, making data management and enhancement practices essential as part of utilizing Google Analytics effectively.