How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

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In the context of Google Analytics, a channel that contributes to a conversion prior to the final interaction is credited as an assisted conversion. This term refers to instances where a marketing channel helps facilitate a conversion, but does not receive the final credit for it.

Google Analytics uses multi-channel attribution to understand the customer journey, which often involves multiple interactions across different channels before a final conversion occurs. An assisted conversion acknowledges that the channel played a role in getting the user to the point of conversion, even though it was not the last interaction the user had before completing a purchase or goal.

By measuring assisted conversions, businesses can gain insights into which channels are valuable in the customer journey, allowing for more informed decisions regarding resource allocation and marketing strategies. Understanding assisted conversions is essential for a comprehensive view of how different marketing efforts work together to drive conversions.

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