How can custom reports be created in Google Analytics?

Creating custom reports in Google Analytics involves navigating to the custom reports section and defining the specific metrics and dimensions that are relevant to the analysis being conducted. This process allows users to tailor reports according to their unique business needs or specific questions they want to answer about their data.

Metrics in Google Analytics refer to quantitative measurements, such as sessions or pageviews, while dimensions are attributes that describe the data, such as city or device type. By selecting the appropriate combination of metrics and dimensions, users can create reports that provide meaningful insights and help with decision-making.

Other options do not correctly describe the process for creating custom reports. For instance, the admin settings panel is primarily used for account management and permission settings, not for designing reports. Third-party integrations might enhance data analysis or reporting but do not serve as a method for creating custom reports directly within Google Analytics. Adjusting Google Tag Manager settings pertains to tracking implementations rather than report generation. Thus, the correct approach to create custom reports is through the dedicated section for custom reports, where users can accurately define the data they want to analyze.