For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

When an event goal is set up in Google Analytics for a specific action, such as playing a video, the system is designed to count that action as a single conversion per session, regardless of how many times the action occurs during that session.

In this case, if the video is played three times within the same session, Google Analytics will recognize it as a single conversion since it’s defined as an event goal. The conversion is recorded the first time the event occurs, but subsequent plays of the video within the same session do not result in additional conversions. This approach helps maintain a clear and concise representation of goal completions, reflecting distinct user engagements rather than repetitious actions that could skew the data.

Thus, for an event goal defined as playing a video, the total number of Goal conversions recorded for that session, regardless of multiple plays, will be one.