AdWords and DoubleClick campaigns served on the Google Display Network are grouped into which channel?

The correct answer, which is Display, is the designated channel for campaigns served on the Google Display Network, including those run through AdWords and DoubleClick. The Google Display Network is specifically designed for displaying ads across a variety of websites, apps, and platforms that are part of Google's extensive partner network. Advertisers utilize this network to reach audiences visually through banners and other rich media formats, which differentiates it from other channels like paid search or organic search.

In the context of Google Analytics, the Display channel captures traffic from these visual advertisements, allowing marketers to analyze their performance distinctly from search-based traffic. By categorizing this type of traffic in the Display channel, businesses can effectively track and measure the impact of their display advertising efforts and optimize their campaigns accordingly.

This helps in understanding how visitors are acquired through different methods of advertising, emphasizing the unique characteristics of display advertising compared to other forms such as paid search, which typically involves text ads that appear in search engine results, or organic search, which refers to visitors gained through unpaid search results.